Australian Privacy Principles (APPs)Last Updated: October 2025

Privacy Policy

At Billy, we believe in keeping things simple, transparent, and completely chaos-free — including the way we handle your personal information.

1. Overview & Compliance with the Privacy Act 1988 (Cth)

Billy Tote Pty Ltd (“Billy”, “we”, “us”, or “our”) is dedicated to safeguarding your personal privacy. We comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), which regulate how private sector organizations handle personal information.

This Privacy Policy details how we collect, hold, use, disclose, and secure your personal information when you visit our website, purchase our clever oversized totes, subscribe to communications, or interact with our customer care team.

Our Plain English Guarantee

We do not sell your personal details to data brokers or unrelated third parties. Every piece of data we collect is solely used to process your orders, ship your Billy totes smoothly across Australia, and elevate your shopping experience.

2. Personal Information We Collect

The types of personal information we may collect depend on the context of our interaction with you. These typically include:

Order & Contact Details

  • Full name and title
  • Billing and physical delivery addresses
  • Email address and contact phone number
  • Delivery instructions and order history

Payment & Device Information

  • Encrypted transaction identifiers
  • IP address and browser diagnostics
  • Device type and approximate location
  • On-site interaction and product preferences

Payment Card Security: We do not store credit card numbers on our servers. All digital transactions are processed securely via PCI-DSS compliant Australian payment gateways (such as Stripe, Shopify Payments, and Afterpay).

3. Purpose of Collection, Use & Disclosure

We collect and use your personal information strictly for the following purposes:

  • Fulfilling Orders: Processing payments, packaging your Billy totes, generating Australian shipping manifests, and providing live parcel tracking.
  • Customer Support: Responding to inquiries, sizing questions, warranty requests, and processing returns or exchanges.
  • Marketing Communications: With your explicit consent, sending updates on new tote colors, limited drops, and everyday lifestyle guides. You may unsubscribe anytime via the one-click link in any email.
  • Fraud Prevention: Protecting our shoppers and platform against unauthorized or fraudulent transactions.

Third-Party Service Providers

To fulfill our services, we share necessary data with trusted service providers who are bound by confidentiality obligations. These include postal carriers (Australia Post, Sendle), payment processors, warehouse fulfillment partners, and verified email marketing platforms.

4. Data Storage & Security Measures

We implement robust technical, physical, and administrative safeguards to protect your personal data from misuse, interference, loss, unauthorized access, modification, or disclosure.

SSL/TLS Encryption

All data transferred across our storefront is encrypted using modern 256-bit TLS protocol.

Restricted Access

Internal permissions are strictly limited on a need-to-know basis with multi-factor authentication.

Secure Deletion

Information is safely destroyed or de-identified when no longer needed for commercial or statutory purposes.

While we take rigorous measures, no digital transmission or storage method is 100% immune. If an eligible data breach occurs, we will comply promptly with the Notifiable Data Breaches (NDB) Scheme under the Australian Privacy Act.

5. Your Rights & Access Under Australian Law

Under the Australian Privacy Principles 12 and 13, you have clear statutory rights regarding your personal information:

Right to Access

You may request a copy of the personal information we hold about you at any time. We will respond within 30 days without imposing unreasonable fees.

Right to Correction & Rectification

If you believe any information we hold is inaccurate, incomplete, or out-of-date, simply let us know and we will amend it immediately.

Opt-Out & Data Erasure

You may unsubscribe from promotional correspondence at any time or request account deletion, subject to statutory record-keeping requirements under Australian taxation law.

6. Privacy Officer & Complaints

If you have questions about this policy, want to access or correct your details, or wish to make a formal complaint regarding how we handled your information, please contact our Privacy Officer:

Entity
Billy Tote Pty Ltd (ABN 37 699 989 118)
Brisbane, Queensland, Australia
Direct Privacy Inquiries
External Escalation

If you are not satisfied with our response to your privacy concern, you have the right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC) via oaic.gov.au or by telephone at 1300 363 992.