Billy Tote pull-up tote bags in Wattle Yellow, Obsidian and Sand Dollar on a bench by the beach
How the Billy Tote works: lay it flat, load it up, pull up the straps and go
Billy Tote size guide showing the bag's measurements
Billy Tote opened flat showing its inside pockets and organiser features
Billy Tote oversized pull-up tote bag on a sunny beach day
Billy Tote multi-purpose pull-up bag for picnics and everyday outings
Billy Tote pull-up tote bag in Wattle Yellow
Billy Tote pull-up tote bag in Obsidian black
Billy Tote pull-up tote bag in Sand Dollar

Billy Tote

$69.95

The oversized tote that lays completely flat, then pulls up and packs in seconds.

  • Lay flat, load up, pull to pack
  • Opens wide for easy access and organising
  • Secure magnetic lock, zip pocket & key holder inside
  • Tough water-resistant Oxford fabric
How many Billys do you need?
Choose your colour(s)Sold out
Colour for tote 1
Colour for tote 2
Total (2 items) $99.95
  • Great as a gift
  • Dispatched next business day
  • Fast shippingAustralia dispatch, free over $99
  • 30 day returns
  • Secure payment
PayPal

  • 45L capacity

    Plenty of room for everyday essentials and then some.

  • Pack, pull, go

    The pack-pull-go mechanism that gets you moving in seconds.

  • Carries up to 15kg

    Reinforced to handle serious weight without straining.

  • Water resistant

    Shrugs off rain, sudden spills and beach splashes.

How Billy Tote works

Lay it flat. Load it up. Pull the straps. Done.

  • 1. Lay it flat
  • 2. Load it up
  • 3. Pull up. Done.

One bag.

About a hundred jobs.

  • The All-Day Beach Haul

    Built wide and deep with water-resistant lining so wet rashies, sandy hats, and oversized Turkish towels pack together without bursting zippers.

  • Saturday Farmers Market

    The flat reinforced base keeps fragile items upright. Pack groceries straight into the bag while shopping or at checkout, loading up for a quick exit.

  • Toddler & Park Chaos

    Snack containers, change mats, emergency monster trucks, and a spare jumper for everyone. The open-mouth silhouette lets you grab wipes with one hand.

  • Laundry Day Sorted

    Skip the overflowing basket. Billy hauls the dirty load, detergent, and a roll of coins to the laundromat, then folds flat to carry the clean, folded pile home in one trip.

  • The Perfect Park Picnic

    Pack the picnic rug, cooler packs, containers, and cutlery without juggling three separate bags. The wide base stays upright on grass so nothing tips over.

  • Weekend Sports & Training

    Built tough for muddy ovals, court sidelines, and high-intensity training. Drop sweaty activewear straight in, grab your shaker from the dedicated sleeve, and pack up in seconds.

Real people, real life.

  • "Bought it for beach days and somehow it's become my shopping bag too."

    Jane D.

  • "Looks cute online, but the quality in person was what surprised me most."

    Marcus T.

  • "Finally a kids bag where I don't have to unpack half of it to find one thing."

    Sarah K.

  • "One of those gifts that feels fun but is actually really useful."

    Alex R.

Yes it really is that big

  • 45ltr capacity
  • 15kg max load
  • Laid flat: 100cm diameter
  • Packed: 40cm high, 60cm long, 24cm wide
  • Packed full

Customer feedback

Customer Reviews

  • 5 stars: 15 (94%)
  • 4 stars: 1 (6%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
r
raylene n

quick shipping! ordered the 2x bundle and it was delivered the next day.

V
Vikashni

Make a school bag

L
Lyall

My better half keeps getting asked where she got the bag from! She and the bag are head turners.

L
L & G.

We have used our Billy tote bags for two months and really enjoy the practicality. You do literally pack it up and pull it up.

A
Aoife W

I have a few bags and this is now my favourite for my every day. I ordered the sand colour. It has a nice satin feel and carries a lot. The Kkey holder is surprisingly useful - every bag should have one.

A
Ammani

We received our bags on 27 September and only got around to using it last weekend. Nice quality.

L
Lian

I’m glad I bought the Billy tote. Lightweight, functional and pretty. It’s a shame it doesn’t zip close.

A
Angelique P.

The billy tote bag is fabulous. Be careful its light colour means it can get stains on it if you lay it down on dirt. We washed it clean but it doesnt look brand new anymore. The service is great. We wanted to add a bag to our order and Lou arranged that after we had ordered and gave us a discount. Thank you

M
Martin

What really sold me was the colour. Have been using this bag now for two weeks. What can go wrong? Happy days.

G
Gina Hodgson

Thank you I am thrilled with the bags for gifts!!! My daughter loves the phone case too.

S
Stacey

The quality of the Billy is really well made. They're service from an Australian company and they were very friendly when I had questions. Yes you can just use a regular Tote Bag but this looks and feels nice and I've finding it useful with the kids. Please support them they are great.

K
Karam

Beautiful little addition to the family

P
Pauline

Very useful tote for errands or taking litle ones to play. Also as a mat. Everyone asks where we got it!

Y
Y.H.

I love my billy bag (tan colour). Ordered on Wednesday and it arrived on Friday in time for the weekend. Great beach bag!!!!

A
Alissa Thomson

Love it...

K
Kim

Got this a couple of weeks ago and have used it heaps already. Mostly for the beach but also just chucking stuff in the car.
It fits a lot more than I thought. I do wish the inside pocket was a tiny bit bigger but thats probably just me carrying too much crap 😅
Really like it though.

Frequently asked questions

How much can Billy actually hold?

A ridiculous amount. Billy carries up to 15kg (roughly 45 litres) of everyday essentials, from three beach towels, snacks and water bottles to a week's worth of farmers' market groceries.

What is Billy made from?

Heavy-duty, ultra-durable 16oz Oxford canvas with reinforced cross-stitching at every high-stress point, a water-resistant base lining and premium brass hardware, built for rugged daily Aussie life.

How do I clean my Billy tote?

For light dirt or sand, give it a quick shake and spot clean with mild soapy water and a damp cloth. For heavier spills, hand wash in cold water and line dry in the shade. Please don't machine dry.

What pockets and compartments does it have?

Billy has one zippered pouch for valuables, two open pouches for quick-grab items like your phone and sunglasses, an integrated key loop and a secure closure at the top.

How fast is shipping and do you deliver Australia-wide?

Yes, we ship Australia-wide with Australia Post. Orders are dispatched from Brisbane within 1 business day, and standard delivery takes 2-4 business days after dispatch. Need it sooner? Express shipping takes 1-3 business days. Standard shipping is free on orders over $99.

What is your returns policy?

You can return your Billy Tote within 30 days of purchase if it's in original condition, for a full refund or a swap for another colour. Accessories aren't eligible for change-of-mind returns, and return shipping is the customer's responsibility. See our Delivery & Returns page for the full details.

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